Portfolio
Mervis Industries
Telling the story of a family-owned firm that has become a leader in recycling and environmental protection
With the launch of Mervis' new website, what once was perceived as a small town recycler is now revered as a world-wide leader in materials recycling and environmental protection.
visit the live website
Challenge
Mervis' superiority across a wide array of services, locations, and products presented a challenge when attempting to focus their marketing messages on a specific strength. In addition, it was important to Mervis that their support of the environment be presented as a key message.
Solution
Pixo gained a full understanding of Mervis' growth markets, including locations, customer profiles, and materials. We then honed in on two key messages: To encapsulate Mervis' support of the environment, Pixo chose the message: "Mervis. True to our world." To indicate the breadth of Mervis' competitive advantages, we chose the direct message: "Mervis is more."
The graphic design of Mervis' website relies heavily on artistic, closeup photographic images. The final result engages online visitors in the Mervis success story.
