Research Park at the University of Illinois Champaign-Urbana
Making connections for entrepreneurs
The Research Park at the University of Illinois was in the process of a major marketing effort when Pixo began working to redesign its website and move it into the Drupal CMS.
The Research Park website needed to serve both prospective tenants who are curious about the park and current tenants who need access to resources. And the site needed to help further establish the Champaign-Urban area as a vibrant tech community.
Our research allowed us to recognize that most visitors to the site are curious rather than just task-oriented. So, we took advantage of Drupal’s content structure and designed the site to interweave interesting case studies, resources, news, and events throughout to capture the visitor’s curiosity. When a user is reading about a particular tenant, for example, they may be met with case studies that are relevant and a list of Research Park resources that the tenant takes advantage of. And with the power of Drupal behind it, the Research Park now has a site that integrates with its other key systems and makes it easy for staff to reflect the constant changes going on at this innovative hub for entrepreneurs.