Lindsey Gates-Markel

Senior Content Strategist

Lindsey helps teams realize their vision and reach their goals through thoughtful discovery work and content design. She likes asking questions and uncovering the narratives behind users’ perceptions and behaviors. She can break a website down into a content model faster than you can say “metadata.”

From 90s zine culture to an MFA in creative writing, Lindsey is a hands-on maker and reflective thinker. She met the job description for Pixo’s first-ever content strategist with a vision of her own, convincing us that content strategy and her years of acting and writing converged in one essential skill: empathy. 

EXPERTISE

Content strategy, interviews, discovery, content inventories, content modeling, synthesis & analysis, usability testing, writing for the web

EDUCATION

Lesley University – Master of Fine Arts, Creative Writing

Monmouth College – Bachelor’s in Arts, English

 

EMPLOYMENT

Pixo, August 2020 – present: Senior Content Strategist

Pixo, April 2018 – August 2020: Lead Content Strategist

Pixo, 2015 – April 2018: Content Strategist

Girl Scouts of Central Illinois, 2012–2015: Grant and Technical Writer

Wolfram, 2010–2012: Copy Editor

Volition, 2008–2010: Receptionist

Melinda Miller

General Manager, co-owner

Melinda, a.k.a Mel,  joined the Pixo staff full-time in January 2012 after finishing her Master’s Degree in library and Information Science at the University of Illinois at Urbana-Champaign. After serving in various user experience (UX) roles at Pixo, Melinda took on her first company-wide leadership role as Director of Consulting in 2018.

She is currently the General Manager and a co-owner of Pixo where she focuses on nurturing and challenging the consulting team. Her goal every day is to contribute to a healthy, human-centered work environment that helps Pixo provide excellent service to its clients.

A native of Macomb, Illinois, Melinda attended the University of Illinois and earned a Bachelor’s Degree in Journalism. She moved to upstate New York, where she worked for 12 years in the newspaper industry in Elmira, Ithaca, and Rochester. In 2005, she joined Illini Media, a non-profit student media newsroom. She later earned a Master’s Degree in Library and Information Science.

In her spare time, Melinda enjoys genealogy, photography, Legos, and hiking. She lives in Champaign with her wife and pet menagerie — 1 dog and 3 cats.

EXPERTISE

Information architecture, user experience design, content strategy, user research, usability testing, wireframing

EDUCATION

University of Illinois at Urbana-Champaign – M.S. in Library & Information Science
University of Illinois at Urbana-Champaign – B.S. in Journalism

EMPLOYMENT

Pixo, 2019 – present – General Manager
Pixo, 2018 – Director of Consulting
Pixo, 2013-2018 – Director of User Experience
Pixo, 2012-2013 – User Experience Designer, Information Architect
Illini Media, 2005-2010 – Editorial Advisor
Gannett Newspapers, 1993-2005 – Assistant managing editor, presentation editor, designer, copy editor