Building accessible web & app experiences for everyone

Making digital spaces inclusive

At Pixo, accessibility isn’t just a checkbox; it’s how we make the web a place for everyone. In our recent webinars (Web Accessibility 101 & Web Accessibility 202), we explored how thoughtful design and development can make digital spaces more inclusive for all users, and we’re excited to share those insights with you here.

Imagine visiting a website where half the buttons don’t work for you or the text is impossible to read. That’s what some users experience every day — and it’s why we’re so passionate about designing sites and apps that include everyone.
We know accessibility can feel like a big task, but it doesn’t have to be overwhelming. Small changes can open your digital doors to a wider audience, build trust, and create better experiences for all. Here’s how we can help you get there — and why it matters.

Why accessibility is essential for organizations

Accessibility isn’t just for the users who need it — it’s a smart move for businesses and organizations. Here’s why:

• Wider reach: Accessible design connects you with individuals who rely on assistive technologies, broadening your audience to include more potential users and influencers.
• Stronger reputation: Showing a commitment to inclusivity reflects positively on your brand, building trust and loyalty among all users.
• Improved SEO and usability: Practices like clear navigation and structured content help your site rank higher in search engines and provide a better experience for everyone.
• Reduced legal risks: Staying accessible reduces the risk of non-compliance with evolving legal standards like WCAG 2.1, Level AA.

The foundations of web accessibility

Web accessibility is about designing digital content that everyone can perceive, understand, navigate, and interact with. At Pixo, we follow the WCAG 2.1, Level AA standards, which provide a framework for inclusive design.

Core principles of accessibility (a.k.a. POUR):

• Perceivable: Information must be presented so everyone can access it, such as through clear text contrast and alt text for images.
• Operable: Interfaces must be navigable via keyboard and other assistive tools, supporting users who cannot use a mouse.
• Understandable: Content must be clear and logical, ensuring ease of use for all users.
• Robust: Content should work seamlessly with assistive technologies and across devices.
• Our Philosophy: We don’t just follow accessibility guidelines — we bring them to life through thoughtful design and development, ensuring every site and app we create is truly usable and enjoyable for all.

Common accessibility challenges and tips for overcoming them

Accessibility often means addressing specific barriers. Here are some actionable tips to help you make your website or app more accessible:

• Check your color contrast: Make sure your text and background colors provide enough contrast for readability. Low contrast can make it difficult for users with low vision to engage with your content.
• Ensure keyboard navigation works: Test your site to confirm that all buttons, links, and forms can be accessed using only a keyboard. If you can’t tab through your site, it’s time to make adjustments.
• Write clear and descriptive alt text: Add alternative text to all images so screen readers can convey their purpose. Make sure your descriptions add value — describe what’s important about the image, not just what’s in it.
• Structure your content clearly: Use headings and consistent layouts to guide users through your content. Logical organization improves navigation for everyone, including screen reader users.
• Test for screen reader compatibility: Navigate your site using a screen reader to experience it from the perspective of users who rely on assistive technologies. This helps uncover gaps in accessibility.

How Pixo builds accessibility into every project

We approach accessibility as an integral part of every project, not an afterthought. Here’s how we do it:

1. Discovery and planning: Accessibility starts with understanding your users’ needs. We explore potential barriers, prioritize essential areas, and set goals to ensure your project is inclusive from day one.
2. User-centered design: We design for readability, navigability, and ease of use. This means clear color contrasts, readable text, and layouts that work for keyboard navigation. We test designs with tools like screen readers and color contrast checkers to ensure usability.
3. Custom development: Every line of code we write supports assistive technologies, such as screen readers and alternative navigation methods. This ensures compliance with WCAG standards and allows for flexibility as standards evolve.
4. Comprehensive testing: We use automated tools and manual checks to ensure all users can interact with your site or app easily. Testing isn’t just about compliance—it’s about creating a great experience for everyone.

Recommended accessibility resources

Creating accessible digital experiences is easier with the right tools. Here are some resources we recommend, including accessibility bookmarklets developed by Pixo and Disability Resources and Educational Services (DRES) at the University of Illinois at Urbana-Champaign:

• Microsoft Inclusive Design: Principles for designing accessible, inclusive products.
• Accessibility Barrier Score Proposal: A method for evaluating accessibility barriers.
• WebAIM Million Report: Insights into accessibility across the top million websites.
• AxeCon: A free global accessibility conference featuring industry experts.
• Accessible PDFs: A guide to making PDFs accessible using Adobe Acrobat.
• Colorable: A contrast-checking tool for WCAG compliance.
• Hemingway: A tool for simplifying text to improve readability.
• AInspector: A Firefox extension for evaluating WCAG compliance.
• WCAG Guidelines: The global standard for web accessibility.
• Accessibility Bookmarklets: Tools for identifying accessibility issues directly in your browser.

A lasting commitment to accessibility

Digital accessibility isn’t just a one-time task — it’s an ongoing journey. Regular audits, user feedback, and staying current with standards ensure your digital presence remains inclusive as technologies evolve. At Pixo, we create adaptable solutions to support long-term accessibility, so you’re always ready for what’s next.

Ready to make your digital experience accessible to all?

Pixo is passionate about creating accessible digital experiences that engage and empower all users. Whether you’re starting fresh with a new app or website, or enhancing an existing site, we’re here to help you level up your accessibility efforts. Let’s make the digital world more inclusive, together.