Top 5 things to know before your higher ed website redesign

by Lindsey Markel, Senior content strategist

Embarking on a higher education website project doesn’t have to be overwhelming. With even just a quick review of these five elements, you’ll come to the project table with more confidence.

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Headshots of the 2023 Core Value Award winners
Celebrating our 2023 Core Value Award winners

It's that time of year again – announcing the folks who exemplified our core values in 2023!

Illustrated woman standing on a laptop holding a pencil watching a paper airplane fly
How to get content on your site

By recognizing the collective effort needed to create content, and by assigning clear responsibilities, you pave the way for an efficiently managed website.

Lindsey and Allie reviewing a computer screen together at the Pixo office
Website audits: An easy way to end the year strong

The end of the year is coming soon — what can you do with these last few weeks? Our advice: check in on your website.

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Should I publish this page?

Your website isn’t a filing cabinet — it’s a tool to help specific people accomplish specific tasks. Here’s a helpful decision tree for knowing when to add new content to your site, and when to help stakeholders understand there’s a more useful place for it.

Woman wearing a mixed reality headset viewing the Los Angeles Times website with an under construction pop-up
Is your website ready for the spatial browsing era?

With Apple’s announcement of the new Vision Pro, it seems that the “spatial computing era” has finally dawned. What does this mean for your website?

Sonic the Hedgehog figurine sits on top of a shelf while a developer codes in the background
Website performance: How site speed affects UX

Website performance is a foundational aspect of the user’s experience. Here's how to test and improve your site speed.

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Little time, less budget? Start with a content review

Our recent pro bono work with the C-U One-to-One Mentoring program proves that content best practices can go a long way in making your website more inviting and manageable.

core values icons
Announcing our 2022 Core Value Award winners

A favorite end-of-year tradition, we recently honored staff who best exemplified our core values in 2022.

Lindsey wearing pink pom-pom earrings and writing on a pink Post-it
How to write accessible web content

Following a few content tips can make a big difference in the accessibility of your website.

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Nobody has time for manual end-to-end testing

The value of automated end-to-end tests becomes much more obvious when looking at the ways that manual end-to-end testing often falls short.

Illustrated man viewing data on a laptop surrounded by a calculator, coins, and charts
Revealing the hidden depths of complicated data

We built a custom data warehouse that integrates with Power BI and Amazon Web Services, helping an online apparel retailer make more informed decisions.

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Should you buy off-the-shelf software or build custom?

There are benefits and business cases for both. Here’s what to consider when deciding on an approach for your new software solution.

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Stop spinning your wheels by focusing on content that matters

If you manage content for a website, take some pressure off and save yourself time by ditching these long-held beliefs about the web.

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Know what you’re testing before you build it

How Behavior Driven Development (BDD) helps to inform early stages of production, not just the end-to-end testing.

Illustrated hands typing on a laptop
Customizing the author experience in WordPress

Of course we customize the front-end of a website, but we should customize the authoring interface, too, to better serve the content and the site manager.