Your website is not for you: Know your audience, know your purpose
Your website should focus on what your users need, not just what you want to say

Your website is not for you: Know your audience, know your purpose
In this short talk, Lindsey Markel, senior content strategist, will show you how to:
- Identify who your website is really for
- Make is easier for people to find what they need
- Prioritize your audience and their goals
You’ll leave with simple steps to create a website that works better for your users – and for you.
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