Your website is not for you: Know your audience, know your purpose

Your website should focus on what your users need, not just what you want to say
Two people looking at a computer screen with a website displayed

Your website is not for you: Know your audience, know your purpose

In this short talk, Lindsey Markel, senior content strategist, will show you how to:

  • Identify who your website is really for
  • Make is easier for people to find what they need
  • Prioritize your audience and their goals

You’ll leave with simple steps to create a website that works better for your users – and for you.

 

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