How we approach projects: A process built for collaboration & success

At Pixo, we don’t believe in rigid, one-size-fits-all development. Whether it’s a website or a custom web or mobile application, our process is built around discovery, collaboration, and adaptability. Instead of forcing projects into a predetermined mold, we work with you to ensure that what we build aligns with your goals, serves your audience, and is designed for long-term success.

We know that launching a digital product isn’t an everyday occurrence for our clients. That’s why we guide you through every stage—ensuring clarity, reducing friction, and making sure you’re prepared for what’s next.

Our process: A flexible, collaborative approach

Our process doesn’t assume that everything is set in stone from the start. We embrace discovery throughout the project, allowing us to adapt to new insights, shift priorities, and make informed decisions along the way.

Getting started: Setting the stage for success

Before we start designing or building anything, we take the time to understand your project from all angles:

• Intro Meeting – We go over what to expect, communication plans, and how much time to set aside.
• Onboarding questionnaire – This helps us gather important details, such as key contacts, content contributors, and any background information that will shape the project.
• Phase kickoffs and roadmap – After the intro call, we create a detailed project roadmap that outlines major milestones and deliverables for each phase. At the start of each phase, we walk through what’s ahead and help you determine which stakeholders should be involved at key decision points to avoid costly rework later.

Discovery: Understanding your needs & goals

This phase is all about deep learning. We explore:

• What’s most important to your organization? We help you rank and refine your goals.
• What challenges are you facing? You don’t need to be a tech expert—we just need you to be the expert on your business.
• Who are your audiences? Stakeholder and audience workshops help define priorities.
• What messaging will resonate? We talk about content, tone, and how your digital platform can evolve with you.

Each week, we hold collaborative meetings and work sessions to ensure transparency and ongoing alignment. We want to hear from you—it’s easier to adjust early rather than making costly changes later.

Discovery isn’t just about defining goals and audiences—it also sets the foundation for how content will be structured, written, and maintained. We work closely with you to ensure the right information reaches the right people in the right way.

Design: Bringing your vision to life—iteratively

Design isn’t just about aesthetics—it’s about usability, accessibility, and how your users will interact with your digital platform.

We work iteratively, sharing work in progress and individual components instead of. waiting to unveil a complete, final design. This allows for:

• Ongoing feedback loops so you can see and interact with work in progress.
• Clear communication about design decisions.
• Strategic collaboration—ensuring stakeholders and content creators have input at the right moments.

Development: Building & testing as we go

Unlike agencies that hand projects off from one team to the next, our designers, engineers, and strategists stay involved throughout development.

• Developers participate in discovery & design, so when we start coding, they already understand the goals and technical requirements.
• We prioritize building interactive elements early, allowing for real-world testing.
• Your input remains valuable—We actively engage your team in testing features and sharing progress with stakeholders, ensuring hands-on involvement throughout the process. This helps identify and address potential changes early, reducing costs and avoiding last-minute surprises.

Content: The heart of the project

A website or app is only as good as the content inside it. That’s why content strategy is woven into every project we build—ensuring that information is structured effectively, easy to maintain, and valuable to your audience.

We help you plan for:

• Who will be responsible for content? Getting them involved early makes the process smoother.
• What content will be needed, and when? We create structured plans so content entry doesn’t become a bottleneck.

Content strategy is an essential part of every project. From structuring information effectively to ensuring accessibility and long-term sustainability, we work with you to create a content plan that serves both your audience and your business goals.

Just like design and development, content strategy is not an extra step—it’s a core foundation of how we create digital experiences that work.

Launch: Preparing for a smooth rollout

Going live isn’t just about flipping a switch. We prepare for a smooth transition by:

• Conducting QA testing to ensure everything functions as expected.
•  Utilizing a go-live checklist (covering pre-launch, launch day, and post-launch tasks).
• Ensuring content stability during the transition.
• Creating documentation for your team, covering content management, tech updates, and future scalability.

Post-launch: Continuous improvement & support

A digital product isn’t truly finished the moment it launches. Real-world use reveals insights, and we believe in staying involved to fine-tune the experience.

• Post-launch refinement – We help address any unexpected issues and identify opportunities for iteration.
• Ongoing support & training – From content management to web accessibility and technical updates, we ensure you’re equipped to manage your platform.
• Strategic recommendations – Whether it’s setting up analytics, tracking audience behavior, or planning for future improvements, we provide proactive guidance.

What makes our approach different?

We’re fluid & adaptable

Many agencies start with a fixed scope—forcing a project into a rigid structure. At Pixo, we keep things flexible, ensuring that what we build is what you truly need.

We challenge ideas to create better solutions 

Some agencies take orders without questioning whether something is the right choice. We take a different approach, leveraging our expertise to refine ideas and ensure they align with your audience and goals. We’re not here to upsell or nickel-and-dime – we’re here to help you make the best decisions for long-term success.

We care about the people we build for

• Your audience. We prioritize usability, accessibility, and real-world functionality.
• Your team. We make sure content creators, developers, and decision-makers are set up for success.
• Your organization’s long-term success. We don’t just want to launch your project—we want it to thrive and evolve.

A people-first approach to digital projects

Every project we take on is an opportunity to build something that works, lasts, and makes an impact. We build long-term relationships with our clients, ensuring that when you work with Pixo, you have a partner – not just a vendor.

We help you:

• Define your goals clearly
• Navigate complex decisions with confidence
• Stay engaged in the process without feeling overwhelmed
• Launch successfully with a well-supported team

Want to work with a team that’s collaborative, strategic, and focused on your success? Let’s talk.