Your website is not for you: Know your audience, know your purpose

Your website should focus on what your users need, not just what you want to say
Two people looking at a computer screen with a website displayed

Your website is not for you: Know your audience, know your purpose

In this short talk, Lindsey Markel, senior content strategist, will show you how to:

  • Identify who your website is really for
  • Make is easier for people to find what they need
  • Prioritize your audience and their goals

You’ll leave with simple steps to create a website that works better for your users – and for you.

 

For more content, visit us on YouTube.

Need help curating your website content?

Our free content decision tree can help you decide what to publish—and what to skip.