Audience Definition – understanding who you’re speaking to

After all, if you’re trying to reach everyone, you might end up reaching no one. That’s why we spend time getting to know who your audience really is–what they need, what they’re struggling with, and how they interact with your organization.

Audience definition is all about figuring out who’s going to use your website or software and making sure it’s designed to meet their needs. It’s about asking the right questions, like:

• Who are your priority audiences?
• What information are they looking for?
• What’s frustrating them now, and how can we help?
• How does your product fit into their day-to-day lives?

When we get this right, we’re not just creating a product—we’re building something that truly connects with your audience and delivers value where it matters most.

• Brainstorming Sessions
  We start with collaborative workshops to figure out the big picture. Who are the key groups interacting with your product? What do they need from it? And how does this tie into your organization’s goals? These sessions are often full of “aha!” moments as we help you think beyond your everyday perspective.
• Talking to the People Who Matter
  Once we’ve identified your audience groups, we dive deeper. We interview real users (or their proxies), run surveys when needed, and get creative with ways to gather insights. Whether we’re sitting down one-on-one or setting up fun engagement activities, our goal is to understand what makes your audience tick.
• Prioritizing Your Core Audience
  Not all audiences are created equal, and that’s okay. We help you identify your priority group and ensure the product is designed to serve their needs first. When your core audience is happy, everyone else benefits too.
• Keeping It Flexible
  We know audiences can change over time, so we make sure the tools we create—like editable audience spreadsheets—are easy to revisit and update as needed.

Knowing your audience isn’t just a step in the process—it’s the foundation for everything. When we get this right, it:

• Saves time and money by preventing wasted effort on redesigns or rewrites.
• Ensures the product resonates with your users and makes their experience frictionless.
• Aligns everyone on your team with a shared understanding of who you’re creating for.

Without audience definition, you’re guessing—and that’s a risk no organization should take.

Your audience is the heart of everything we create at Pixo. Let’s figure out who they are, what they need, and how to connect with them. With a clear understanding of your audience, we’ll set the stage for a product that truly delivers.