Content strategy–crafting meaningful, user-centered experiences

Whether it’s a website, an app, or another digital platform, content strategy is the foundation that connects your business goals with the people you’re trying to reach.

We don’t just ask, “What do you want to say?” We ask, “Who needs to hear it? Why does it matter? And how can we make it easy to find, understand, and act on?”

Content strategy is a specialization within user experience (UX) that focuses on what content to publish, why it matters, and who it’s for. But it’s more than just content creation.

It’s about:

• Defining systems and structures for creating, publishing, and maintaining content
• Making content sustainable through governance plans and workflows
• Ensuring content is accessible, usable, and meaningful to your audience
• Supporting both users and authors—because a website isn’t just for visitors; it’s for the people who manage it, too

We think about content from every angle: how it’s organized, how it’s written, how it’s maintained, and how it connects with real people.

Without a clear content strategy, websites often become disorganized, overwhelming, and disconnected from what really matters—your audience and your business goals. Pages pile up, content becomes outdated, and it gets harder for people to find what they need (or even know it’s there).

But when you have a solid content strategy in place, everything changes:

• Content has purpose: Every page exists for a reason, supporting both user needs and business goals
• Your site stays organized: Information is easy to find because it’s structured with real people in mind
• It saves time and resources: No more wasting effort on content that doesn’t serve a clear purpose
• Your content stays fresh: With a governance plan in place, your site remains accurate, relevant, and useful over time
• It connects with your audience: Content speaks in a language your audience understands, with accessibility and inclusivity at its core
• It drives results: Strong content improves SEO rankings, reduces bounce rates, and boosts user engagement by making information easy to find and act on
• It reduces internal workload: A clear strategy minimizes the time spent managing and updating content, freeing up your team to focus on higher-priority tasks

A website without a content strategy isn’t just inefficient—it’s a missed opportunity. A strong strategy ensures your digital presence is working as hard as you are.

Discovery: asking the right questions

Every project starts with curiosity.

We want to understand:

• Who are your audiences? What do they need?
• How does your current content support (or fall short of) your goals?
• What’s working, what’s missing, and where are the pain points?

We learn through stakeholder interviews, content audits, audience research, competitor analysis, and usability testing. Discovery helps uncover the issues you may not even realize are holding your content back.

Content design: structuring for clarity

Once we understand the landscape, we move into content design:

• Information architecture (IA): Organizing content so it’s easy to find
• Wireframing: Mapping out pages from a content-first perspective—what belongs where, and why
• Content models: Defining how content will be created and managed within your CMS
• Taxonomy and metadata: Categorizing and tagging content to improve search and discovery

Content governance: keeping it sustainable

Great content isn’t just created—it’s maintained. That’s where content governance comes in.

Content governance is the system of rules, processes, and roles that ensure your content stays accurate, relevant, and consistent over time. It’s about making sure your content doesn’t just look good at launch but continues to serve your organization and audience long after.

We help you:

• Develop content governance plans that outline who is responsible for what, how content gets reviewed, and when updates should happen
• Establish workflows for content approvals, audits, and updates to keep things running smoothly
• Provide documentation and training so your team knows how to manage content confidently long after launch

Collaboration with authors

We don’t just think about users—we think about the people behind the scenes.

We:

• Design author-friendly CMS interfaces
• Provide live training sessions and documentation for content creators
• Offer office hours where your team can get guidance as they work

We’re collaborative.

We don’t just hand over recommendations—we work side-by-side with your team to uncover insights, align on goals, and co-create solutions that work for your audience and your organization.

We’re focused on people.

Content strategy isn’t just for the website. It’s for the people using it, managing it, and relying on it to meet their goals

We’re honest.

We’re not afraid to challenge assumptions or push back when something isn’t working. Our goal is to help you succeed, even if that means having tough conversations

We think long-term.

A website isn’t a one-and-done project. We create strategies that help you manage and grow your content over time

We know what works.

With over a decade of experience, we’ve seen the same content problems pop up across industries—and we know how to solve them

Your content is more than words on a page—it’s how people connect with your organization. At Pixo, we help you define, design, and manage content that’s meaningful, effective, and sustainable.

Ready to get started? Let’s talk!