Lindsey Markel
Through thoughtful discovery work and content design, Lindsey crafts websites that meet site visitors' needs. She works closely with the entire project team to create expressive and precise web experiences while advocating for the long-term needs of content authors. She can break a website down into a content model faster than you can say “metadata.”
Education
- BA, English, Monmouth College
- MFA, creative writing, Lesley University
Work Experience
- Senior content strategist, Pixo, 2020-Present
- Lead content strategist, Pixo, 2018-2020
- Content strategist, Pixo, 2015-2018
- Grant & technical writer, Girl Scouts of Central Illinois, 2012-2015
- Digital copy editor, Wolfram, 2010-2012
Blog articles by Lindsey
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Use words people know
For products that resonate, speak your audience's language
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Writing better alt text: Best practices and real-world examples
Whether you’re posting on social media or managing a website, you’ll gain practical tips to improve accessibility and SEO.
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Your website is not for you: Know your audience, know your purpose
Your website should focus on what your users need, not just what you want to say
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Top 5 things to know before your higher ed website redesign
Embarking on a higher education website project doesn’t have to be overwhelming. With even just a quick review of these five elements, you’ll come to the project table with more confidence.
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Celebrating our 2023 Core Value Award winners
It's that time of year again – announcing the folks who exemplified our core values in 2023!