Topix: insights, ideas, and resources
Tree testing strips away design and focuses on one thing: can people actually find what they’re looking for in your site structure?
AI is changing how people search. Here’s how to build content that earns trust—from humans and large language models alike.
For products that resonate, speak your audience's language
Whether you’re posting on social media or managing a website, you’ll gain practical tips to improve accessibility and SEO.
Your website should focus on what your users need, not just what you want to say
The last part of our three-part series, we continue our tips to get your content in shape and nail the basics. Learn about how to develop a linking strategy and how often you should be updating your content.
Part two of our three-part series, we continue our tips to get your content in shape and nail the basics. Learn about headers, meta descriptions, alt text, and link text.
Before you jump into the deep end with advanced SEO tools and tactics, get your content in shape and nail the basics. Part one of our three-part series, learn about search queries and mapping your users' intent.
Content is often the most time-consuming part of creating and maintaining a new website. Here's how you know when to hire a dedicated web content specialist and what skills they need.
If your sleek, user-friendly website isn’t converting customers, your content might not align with what your audience wants. Align them, and conversions will follow!
Pixo's content strategy helps you deliver engaging, purposeful content that resonates with your audience.
By recognizing the collective effort needed to create content, and by assigning clear responsibilities, you pave the way for an efficiently managed website.
The end of the year is coming soon — what can you do with these last few weeks? Our advice: check in on your website.
Your website isn’t a filing cabinet — it’s a tool to help specific people accomplish specific tasks. Here’s a helpful decision tree for knowing when to add new content to your site, and when to help stakeholders understand there’s a more useful place for it.
Our recent pro bono work with the C-U One-to-One Mentoring program proves that content best practices can go a long way in making your website more inviting and manageable.